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Get Involved: DCMS Let’s Move Campaign – Promoting Active Families Across Lancashire

20/11/2025

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You may be aware that the DCMS Let’s Move campaign is rolling out across Lancashire, promoting physical activity for children and families in fun and accessible ways.
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Two-thirds of local parents expect their children’s activity to drop this winter, so this campaign is a timely reminder that movement doesn’t need to be complicated, it can be simple, fun, and woven into everyday life.

This campaign is being showcased widely from social media and TV ads to bus shelters, bringing national messaging to a localised, community-focused level. (You may recognise familiar Burnley faces and places from the campaign).

A great feature is that the calendar of events and activities from the OutdoorTown webpage has been linked to the campaign website, Activities for kids - Healthier Families - NHS in hopes of making it easier for families to find free and engaging ways to get moving in our local parks, streets, and community spaces.

We’d love your support in making this resource as rich as possible. Please share and upload any activities or opportunities you offer that encourage movement outdoors in Burnley to the website, and encourage those you work with to do the same.
You can do this by simply going to the Home - Outdoor Town homepage, scrolling down to the calendar section and click the button to “Add your outdoor event, activity or opportunity.”
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