The Better Health Start for Life campaign provides trusted NHS help and advice to parents, on the key topics of breastfeeding, introducing solid foods, the home learning environment and parent-infant relationships. A range of hard copy and digital resources are available to you and your colleagues, and wider partners to support these messages, as well as a suite of digital support tools and websites. These are all available now and all year-round as below. Breastfeeding
Offering support to mums and new parents through their first weeks of breastfeeding and beyond, we a have a range of “always on” resources to support the work of early years health care professionals, including:
Introducing Solid Foods Offering parents support and advice on introducing solid foods to their baby, we have a range of always on resources to support the work of early years health care professionals, including:
Home Learning Environment Offering support and advice to develop and improve children's language and communication skills and ultimately increase levels of school readiness in reception aged children, we have a range of always on resources to support the work of early years health care professionals, including:
Better Health Start for Life Parent-Infant Relationships Offering support and advice to promote the importance and benefits of strong parent-infant relationships, and the importance of building a strong connection from pregnancy to the age of two, we have a range of always on resources to support the work of early years health care professionals, including:
Start for Life website The new look Start for Life website was updated in 2023 with updated features including:
The Start for Life email programme offers NHS trusted advice and support, tailored to the stage of a mother’s pregnancy or baby's age. The personalised emails have been created to support mums, parents and carers throughout pregnancy and parenthood. Features of the email programme include:
We’d love to hear how you’re using Start for Life campaigns to encourage healthier early years behaviours. You can get in touch and share your activity with us, plus photos, at partnerships@dhsc.gov.uk. Please use the same address if you have any questions or comments.
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