Branding on a Budget for Charities

Join advertising strategist Amanda Jones for this two-hour session looking at how to supercharge your visual identity and connect with your audiences.

Through this training, you’ll learn to:

• Put yourself in your audience’s shoes and consider their needs
• Align your brand and marketing objectives with your business plan
• Define your brand character, so you can express yourself in a unique way
• Identify your stand-out visual elements, and how to make the most of them
• Craft the way you talk about what you do, so it is inspiring and clear

Who should attend?
This workshop has been designed for everyone but especially charities who have basic brand elements (name, logo, strapline and perhaps simple visual elements) but feel unsure about what to do next, or struggle to articulate their brand personality or ‘unique selling point’.
Level:
Aimed at beginner/intermediate

More information and booking information.