Beginner’s Guide to Social Media Success

cover how to write great copy for social media, choose the right images, work with the algorithms, and measure your success. ​

Having a strong social media presence is as important as ever for charities. Whether your charity wants to raise funds, spread awareness or recruit volunteers, it provides a unique opportunity to directly reach your audience. But where do you start?
As a beginner to social media and algorithms, we want to help you get the most out of your time and resources. This session covers an introduction to writing copy and choosing images for social media, how to work with the algorithm rather than against it, and how to optimise your profile, so you’ll soon be posting like a pro!
Through this training, you’ll learn:

• The basics of creating a social media post, including writing copy, hashtags and imagery
• How to work with the algorithm
• Practical tips on optimising your profiles
• Ways to measure your success

Who should attend?
This course is designed for beginners who are getting started with social media and want to learn the basics. If you haven’t used social media as part of your job before, or perhaps you’ve been learning on the job and want to improve your knowledge, this is the course for you.
This session is an overview of social media good practice. We will not be covering in depth step by step instructions on how to set up an account, or how to post on each individual platform.
Level:
Beginner

For booking and information please click here